5 Successful marketing techniques.
By
Bob Leduc
Here are 5 successful marketing techniques you can use to increase
your sales. All of them are simple to use. And they're effective
for building any businesses.
1. KEEP ADDING SOMETHING NEW
Every time you add something new to your business you create an
opportunity to get more sales. For example, something as simple
as adding new information on your web site creates another selling
opportunity when prospects and customers visit your site to see
the new information.
Adding a new product or service to the list of those you already
offer usually produces a big increase in sales. The added product
increases your sales in 3 different ways:
** It attracts new customers who were not interested in your current
products and services.
** It generates repeat sales from existing customers who also
want to have your new product.
** It enables you to get bigger sales by combining 2 or more items
into special package offers.
2. BECOME A VALUABLE RESOURCE
Look for ways you can be a resource for your prospects and customers.
Supply them with free information. Help them do things faster,
easier, less expensively. You get another opportunity to sell
something every time they come back to you for help.
3. SEPARATE YOURSELF FROM YOUR COMPETITION.
Find or create a reason for customers to do business with you
instead of with someone else offering the same or similar products.
For example, do you provide faster results, easier procedures,
personal attention or a better guarantee?
Determine the unique advantage you offer to customers that your
competitors do not offer. Promote that advantage in all of your
advertising. Give your prospects a reason to do business with
you instead of with your competition and you'll automatically
get more sales.
4. PROMOTE THE END RESULT
Your customers don't really want your product or service. They
want the benefit produced by using it.
For example, car buyers want convenient transportation with a
certain image. Dental patients want healthy and good-looking teeth
without suffering any pain. Business opportunity seekers want
personal and financial freedom for themselves and their family.
Make sure your web pages, sales letters and other sales messages
are promoting the end result your customers want.
5. ANTICIPATE CHANGE
Change is the biggest challenge to your business success. The
days are gone when a business could constantly grow by simply
repeating what it did successfully in the past ...or even recently.
Aggressive, innovative competitors and rapidly changing technology
make it impossible.
Expect change and prepare for it. Don't wait until your income
declines to take action. Develop the habit of looking for early
signs that something is changing. Then confront it before you
start to lose business.
TIP: Insulate yourself against the impact of change by increasing
the number of products and services you offer and by using a variety
of different marketing methods. Only a small portion of your total
business will be affected if the sales of one product decline
or the response to one marketing method drops.
How many of these 5 proven marketing techniques have you overlooked
or ignored? Start using them today and you'll see an immediate
increase in your sales.
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Bob Leduc retired from a 30 year career of recruiting sales personnel
and developing sales leads. He is now a Sales Consultant. Bob
recently wrote a manual for small business owners titled "How
to Build Your Small Business Fast With Simple Postcards"
and several other publications to help small businesses grow and
prosper.
For more information...
Email:
BobLeduc@aol.com
Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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