Five selling tips to increase your sales.
By
Bob Leduc
Here are 5 selling tips to help you increase your sales. All 5
work for any business. They're effective for both online and traditional
offline marketing. And they won't cost you anything to implement.
1. PROMOTE ONE THING AT A TIME
Promote only 1 product or service at a time. It limits your prospect's
buying decision to either "yes" or "no". Every
"yes" answer produces an immediate sale.
Avoid promotions requiring prospects to make more choices after
making the decision to buy. Some won't be able to make a clear
choice. They'll avoid the risk of making a wrong choice by making
NO choice -- and you lose the sale you already had.
You can develop separate promotions for each product or service
you sell. Or you can combine several products and services into
one package for one price. But always make your prospective customer's
buying decision a simple "yes" or "no". It
produces the maximum number of sales.
2. LEAD WITH YOUR BIGGEST BENEFIT
What's the biggest benefit you offer to customers? That benefit
is your strongest selling appeal. Use it to attract prospects
to your promotional message.
State your biggest benefit in the headline of your ads. Put it
in the first sentence of your sales letters. Include it in a title
at the top of your webpage. Use it as the opening of your audio
or audio-video promotions. Leading immediately with your biggest
benefit captures your prospect's attention and provides a compelling
reason to continue reading or listening to your message.
3. PERSONALIZE YOUR APPROACH
More people will buy from you when they feel you are talking directly
to them about their individual needs. Develop customized versions
of your sales message to cater to the specific interests of prospects
in each market you target. Use the language and style of prospects
in each market to communicate your message to them.
It's easy to use different versions of your sales message when
you control who gets it. But how can you personalize your web
site to appeal to prospects in one market without losing your
appeal to other prospects visiting your site?
One way is to create special web pages for prospects in each market
you target. Customize the content of each to appeal to prospects
in that group. Then add a link to each of these special pages
on your home page.
4. PROVIDE SPECIFICS
Marketers often describe their product or service with words like,
"It's fast, easy and inexpensive". But a specific description
of how fast, how easy and how inexpensive will generate more sales.
For example, a general statement like, "Our clients get more
sales", is dull. It won't produce sales. Replace it with
a specific statement like, "Most of our new clients enjoy
at least a 17 percent sales increase in the first month".
This statement creates excitement. It motivates prospects to sign
up now so they can start enjoying that 17 percent increase in
THEIR sales.
5. DRAMATIZE FEELINGS
Customers usually buy on impulse, not logic. They base their buying
decision on how they feel about your product or service. Get them
excited about using your product or service and you'll increase
your sales.
Revise your ads, sales letters and web pages to dramatize the
emotional rewards your customer will experience when using your
product or service. Use vivid word pictures to help them imagine
themselves already enjoying those benefits. For example, a financial
planner could describe what it feels like to enjoy an affluent
lifestyle without debt.
Each of these 5 selling tips will help you increase your sales.
They produce immediate results. And they won't cost you anything
to implement.
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Bob Leduc retired from a 30 year career of recruiting sales personnel
and developing sales leads. He is now a Sales Consultant. Bob
recently wrote a manual for small business owners titled "How
to Build Your Small Business Fast With Simple Postcards"
and several other publications to help small businesses grow and
prosper.
For more information...
Email:
BobLeduc@aol.com
Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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