Niche Is King.
By Rik Tairea

A few years ago I was told the simple traffic method of building a lot of webpages with unique information content on them in order to gain traffic. It's no big secret, and I know it sounds similar to the cliché of "build it and they will come" (which really doesn't apply when promoting websites in this day of age).

I was told "if you make a million webpages, and each of those million pages gets one unique visitor a day, then the website that these webpages are hosted on (in theory) gets a million visits per day".

Now a million is a big number, but it's a great way to illustrate that particular theory. So let's push that number down quite a bit to something that is accomplishable by everyone, like one hundred (although this will depend on the type of your website). One hundred visitors a day = easy.

It's not rocket science, it's not a secret method, it's not built on hype and it's pretty much a fundamental fact that is straight forward and easy to implement.

1. create page content
2. optimize for 2 or 3 terms
3. make it easy to be found by search engine bots

Hands up who didn't know that formula.

Now some of you may be wondering why I'm writing about this to an informed audience of skilled webmasters? Mainly because the implementation of Step 2, or more precisely the"lack" of implementing Step 2 still amazes me.

The "build it and they will come" slogan is normally laughed at by veterans of website promotion, it worked a couple of times a few years ago, but because of all the competition out there now you would have to have a very unique site that has virtually no competition for it to work now.

This brings me to the word of the day - "niche".

I can hear some of you going, ugh, that word again and I can see why. It's a buzz word that's been recommended by every marketer and their dog for about a year now and I can understand if you're getting sick of reading it on every webmaster board and eZine.

But it works.

Finding a niche takes a little bit of work, and sometimes it can be easier said than done but it is possible. Once you find your niche, implementing Step 2 (optimize for 2 or 3 terms) in my opinion is very important. It's something I practice on every sales page I make these days and it also works on pure information sites as well.

For example, a new (at the time of writing this) site of mine is now listed on the major search engines, every page sells a product that is listed under terms that have some competition but not very much, but there is still demand for said product. Each page is optimized for two keyword phrases but in some circumstances for one or even three, I won't give you all the statistics but the results are good so far.

Finding a niche (or in some cases niches) takes a bit of research and sometimes a tiny bit of luck, but the results can be well worth it. I usually don't compete for well searched for phrases (I have had a listing on page 14 for a certain competitive phrase for quite a while now) so aiming for more exact phrases is my method of choice when working for traffic.

Like some of you I despise Internet buzz words, but "niche" is really something worth looking into.

--------------------------------------------------------------------------
The above article was written solely for Groundzero and may not be reproduced in anyway on print or other media. This article was written by the webmaster, creator and owner of this site.
--------------------------------------------------------------------------