Pay Per Click to guarantee targeted traffic.
By
Steve Nash
Search engines and directories are important in getting a steady flow
of traffic to your site. However, you really have to work hard (or pay
someone to work hard), to even get close to guaranteeing a top 10 position
on them.
Pay-Per-Click search engines, on the other hand, offer you the enticing
prospect of a guaranteed search engine position (guaranteed, that is,
at time of bidding). And even better, as more traditional search engines
struggle to generate income, some Pay-Per-Click results are actually used
within these traditional engines too.
However, a listing on a Pay-Per-Click search engine has to be considered
differently.
In this instance, you DON'T WANT just anyone to click your link. In
fact, you ONLY want your prospective customers to click, and you must
choose your keywords and description carefully to make sure that happens.
=> USE THIS RESOURCE
Overture (formerly GoTo) is by far the most popular pay-per-click search
engine on the web right now. It was the first pay-per- click search
engine and as such Overture's results can now be found on many other
search engines. Also, Overture have the toughest anti-fraud measures
in place - there is *less chance* of receiving bogus clicks using Overture.
However, due to Overture's market dominance - there is now a UK version
- Overture now incorporate a minimum bid of 5 pennies (other pay-per-click
search engines still let you have a minimum bid of 1p). And Overture
will soon insist on a minimum spend each month ($20), if they have not
done so already.
Overture - http://www.overture.com
Overture UK - http://www.uk.overture.com
=> OR VISIT THESE LINKS
http://www.goClick.com
http://www.Espotting.com
http://www.Rocketlinks.com
http://www.FindWhat.com
http://www.onesearch.com
http://www.eGuideTo.com
http://www.NetFlip.com
http://www.Ah-Ha.com
http://www.BigWhat.com
http://www.simplesiteuk.com
http://www.hounddog.com
http://www.searchhound.com
http://www.godado.co.uk
http://www.7Search.com
=> THEN BID, BID, BID!
Using Overture as an example here, making a bid is simply a matter of
choosing the following:
* keyword
* title
* description
And as Overture recommends on its site, always repeat the keyword in
both the title and description to improve your chances of a click. Overture
also comes with a keyword suggestion tool, available to Overture advertisers
only.
Choosing your keywords, and the amount you are willing to bid is also
simple, but can take a lot of time. You need to research suitable in-demand
keywords, that cost little. The paid-for version of Wordtracker - the
excellent keyword suggestion tool - allows you to brainstorm good keywords,
and determine the current cost of the top 20 bids. A real time saver.
Wordtracker - http://www.wordtracker.com
And you can monitor your Overture bids using this tool:
http://www.bruceclay.com/RankGoToReport.htm
=> BUT BID CAREFULLY!
Make sure you are happy with the amounts of money you will spend. A
quick rule-of-thumb to determine the value of a visitor (or click) is
to use this simple equation for a given month:
Value = average earnings / average unique visitors
Make sure your bids are lower than this 'value' of a visitor.
The best way to achieve success at the pay-per-click search engines
is to bid on many listings, but bid low.
=> READ MORE...
You can find out a great deal more about pay-per-click search engines
from this excellent resource.
http://www.PayPerClickSearchEngines.com
And Ken Evoy's excellent 5-day FREE Affiliate Masters course covers
pay-per-click search engines in great detail, as well as other ways
of building income (through content) tamsshopping101@sitesell.net
Pay-per-click search engines can guarantee to bring traffic to your
site, at a low cost. Just remember that the secret to using pay-per-click
search engines is to make hundreds of bids. Remember also, that this
time around, you only want 'the right people' to click the link! So
choose your words carefully.
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ABOUT THE AUTHOR: Steve Nash shows how anyone can sell online at his
brand new website. Visit his FREE beginners guide now
http://www.AnyoneCanSellOnline.com
To get more website promotion ideas take his free 7-day e-mail course,
called Website Promotion That Works! Sign-up here!
promotion_that_works@getresponse.com
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