What's in a listing? Do a search of your
site or ezine.
By
Donna Sweat
Recently while doing a search for content to put in my ezine,
I thought I might see just how many listings I had for my ezine,"Dee's
Helpful Info." I typed my ezine name into the search bar
and hit enter. I was amazed with the results. There were several
hundred listings, many of which I had forgotten about. I began
with the top listing,working my way though the huge list. Right
away,I ran into problems.
1] I did not have Id's and passwords for some of the listing updates.As
a new entrepreneur months ago,I used Netscape 4.7, which had no
ability to keep these important pieces of information.I recommend
using Internet Explorer 5.5 and higher along with a great little
companion, Gator! Both remember these tidbits of information for
you.Gator will accept more than I user,and my children wouldn't
be without him.You can download the most recent version at http://www.gator.com
2] Once I viewed my listing, I was shocked at the information
listed. This really is old content, I thought. The summary: Update
often! At least monthly and keep a list of the sites you submit
a listing to. I had not only increased subscribers by hundreds,
but I also designed a new web site, and these listings sent everyone
to a "non-existent" site! And to top this all off, my
subscription address had also changed. I started out using Aureate
Group Mail,progressed to listbot, got all settled in and listbot
folds..so I moved on to Topica. The moral of this tip:If you make
any important changes, UPDATE!
3] Moving down the list...Now we have a new problem, we can't
update this listing because there is no contact e-mail or login
box.Be careful of sites like this one.
4] Now we are finding listings not related to my newsletter at
all.Why? The key words are Dee's, Helpful,Info. and Newsletter.
One or all of these describe many other listings not related to
my newsletter.Maybe I should change our newsletter name?
Now lets change to another search engine. I have tried several
but lets face it, Yahoo is the best. Now you ask.....what's the
point to this article? The point is...your losing business if
your listing is not correct! A wrong e-mail address, or web site
url,can take away business from your site. Always stay a step
ahead..
UPDATE YOUR LISTINGS OFTEN!
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© Copyright June 2001 - Donna Sweat
Endless Mts.Home Business - http://www.homebiz.pa.32668.com
donna@sosbbs.com
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