You can write ads too.
By Raymond
Johnston Jr
The art of writing advertisements is something most people think
they don't possess. I hear so many people say that they don't
possess the ability to create ads that get results. The proverb
that writers are born and not created takes over the thought pattern.
I'm telling you to put those thoughts aside and open your eyes
and your mind.
If you are in the business of Internet marketing, you probably
read many advertisements each week. If you have the desire to
improve your ad writing abilities, take the time and look at other
ads. Don't just skim over them and dismiss them. Actually take
the time and study which ads grab your attention. Take those that
are appealing and copy them to a file.
Set aside some time and look at those ads that caught your attention.
Look at each individual ad and see what part of that ad grabbed
your attention. Make a list of the points that were appealing
to you and things that you feel would catch the attention of others.
Now that you have identified some things that you believe made
these ads successful, it is time to use that information for your
own benefit. At first, substitute your product or advertising
information in some of the ads that you like. Then start making
small variations to these ads to make them original. Keep working
in this fashion and pretty soon, you will be thinking up your
own variations and original ads that will sound catch as well.
This is one way to get the creative juices flowing. Most people
have a difficult time getting new ideas for ads. Using other successful
or appealing ads as a guideline, can sometimes get you over the
hump and started towards writing your own successful ads. Don't
just substitute your product or business idea into another ad
and leave it at that, make it your own work.
Advertising is such an important part of your online business,
so spend some time and work on your ad writing abilities. With
a little practice, you will be amazed at the thoughts that start
flowing.
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Raymond Johnston Jr is the editor and publisher of Money For Hire
Ezine. You can subscribe on his website at http://www.moneyforhire.com
You can also get his free marketing course "How To Improve
Your Internet Marketing Skills"
marketingskills@rapidreply.net
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